FOX
Creative Partnership Manager @ Seen Studios
As part of Nike Jordan’s takeover, Foot Locker Barbès was transformed into an immersive retail activation.
I was commissioned to help launch the project with an opening night event for the Foot Locker community and friends. Running alongside Jordan’s District 23 initiative, this activation celebrates the vibrant Barbès community with basketball events, access to courts, sports coaching, and art exhibitions from diasporic communities.
More information Here
Category
Creative Talent Partnerships; Marketing Event Activation
Creative Partnership Manager @ Seen Studios
As part of Nike’s Air for Athletes campaign, I was hired to commision The Victory Runway. This project involved scouting and contracting a designer to create a bespoke garment installation to be showcased within Nike Town London. Inspired by the speed and agility of athletes, fashion designer Erica Myat created this installation by using semi-transparent fabric to evoke a sense of movement and lightness, perfectly embodying the spirit of the Nike Air Zoom MaxFly.
More information Here
Category
Creative Talent Partnerships
Fruity Booty Launch NYC
Global Marketing & PR Manager @ Fruity Booty
To commemorate the SS24 season, I brought the Fruity Booty Souvenir Shop to NYC. Overseeing the gifting and seeding initatives, we collaborated with NYC talent to celebrate the new summer collection with games such as backgammon and natural wine.
Category
Marketing Event Activation; PR
Photo London x Art Partner
Event Producer
Photo London’s ninth edition returned to Somerset House with the very best in past, present and future photography. A VVIP evening was help to honor #CreateCOP, an exhibition developed as part of Art Partner's commitment to producing creative and purposeful climate initiatives through captivating, visual storytelling.
Category
Marketing Event Activation
Burberry FW24 Afterparty
Event Producer
Marketing Executive
Celebrating Burberry’s Winter 2024 collection unveiling at The Twenty Two, the after-party was a fusion of industry elites and celebrities like Gabrielle Union, Skepta, and Lennon Gallagher, blending Burberry’s innovation with modern flair. SEVENTY ONE Gin hosted a full room takeover, serving exclusive cocktails.
Category
Event Management & Creative Production, Social Media Marketing & Content Creation
Prada’s Pasticceria Marchesi x SEVENTY ONE
Event Producer
Marketing Executive
Marchesi x Seventy One collaborated to produce a custom, luxury Christmas gift titled UNA NOTTE DOLCISSIMA – a
Marchesi Panettone paired with a bottle of SEVENTY ONE Gin.
A celebratory party was organized at Marchesi Mount Street to commemorate the product launch. The guestlist included high profile press and celebrities, with gifting organized for top VVIP and friends of the brand.
Category
Event Management & Creative Production, Product Production, Social Media Marketing & PR
23–11–23
Event Producer
British Vogue’s December 2023 cover stars Little Simz and Lila Moss joined Edward Enninful and Vanessa Kingori for the #ForcesForChange party at The Maine Mayfair.
SEVENTY ONE hosted a full takeover of the Drawing Room of the Maine, serving exclusive Golden Martinis to the crowd and an exclusive frozen bottle was created to serve to VVIPs.
Vogue Editorial Here
Category
Event Management & Creative Production
Stella McCartney
Event Producer
Event Management, Creative Production, Merchandising
13–10–23
Event Producer
Beauty Papers featured unseen photographs of Warhol during Frieze in its “Trip”-themed cover, shot by former assistant Ronnie Cutrone during his time at Warhol’s Factory from 1972 to 1980. The gallery and celebratory event, hosted at Iconic Imaged gallery, featured the SEVENTY ONE black bar, serving exclusive cocktails and the famed Golden Martini.
The Standard Editorial Here
Event Management and Creative Production
02–10–23
Event Producer
Marketing Executive
FKA twigs, who just hours earlier performed at the Valentino show, took the stage for a surprise performance with a cover of “Fever” and her 2019 hit “Cellophane.”’
W Magazine Ediorial Here
Event Production, PR, and Social Media Marketing