FOX
Influencer Marketing Manager @ M+C Saatchi SENA
I managed the Global Creator Strategy for the 2025 Land Rover Defender Awards, the fifth‑annual initiative celebrating nonprofits across the world.
By advising regions on how to collaborate with creators and emphasize authentic storytelling, our strategy elevated Defender’s mission-driven brand identity while increasing global engagement.
Defender Awards HERE
Example Social Promotional Post HERE
Category
Creator Strategy
Influencer Marketing Manager @ M+C Saatchi SENA
On May 21st, Oakley opened their doors for their grand opening in the fashion show mall on the Las Vegas strip.
As the M+C Oakley Influencer Marketing lead, I led all casting for theis exclusive event and activation, managing guest lists and talent outreach nationwide.
Category
Casting and Celebrity Partnerships; Marketing Event Activation
Influencer Marketing Manager @ M+C Saatchi SENA
Range Rover hosted thirteen global talent to celebrate The London Collection by Range Rover at The Emory Hotel, featuring Abwoa Aboah.
I led casting for this event and activation, ensuring talent to be be a natural fit for brand. Guests invited included Kit Butler, Alexsez Sanchez De Mora, Naomi Harris, Nimi Blackwell, and more, the event generating over 2.4million organic impressions globally.
More information Here and example content from creators Here, Here and Here.
Category
Casting and Celebrity Partnerships; Marketing Event Activation
Influencer Marketing Manager @ M+C Saatchi SENA
Located in the heart of New Orleans, the Icon Outpost offered an interactive journey through Oakley’s groundbreaking evolution, from its early influence in football to its historic partnership with the NFL.
As the M+C Oakley Influencer Marketing lead, I managed Celebrity and Influencer guest list curation for the VIP launch of this Superbowl activation, bringing in talent from across the United States.
More information Here and Here
Category
Casting and Celebrity Partnerships; Guest List Curation; Marketing Event Activation
Influencer Marketing Manager @ M+C Saatchi SENA
The New York Times invited ten creators for the premier Creator Day, a half day program at The New Tork Times office and Test Kitchen that examined the people, process and expertise behind The New York Times, with sessions hosted by NYT editors Alice Callahan, Mike Dang, and Melissa Clark.
I oversaw casting and talent management for this organic activation, ensuring authentic brand fit.
Example content from creators Here and Here
Category
Casting and Celebrity Partnerships; Marketing Event Activation
Creative Partnership Manager @ Seen Studios
As part of Nike Jordan’s takeover, Foot Locker Barbès was transformed into an immersive retail activation.
I was commissioned to help launch the project with an opening night event for the Foot Locker community and friends. Running alongside Jordan’s District 23 initiative, this activation celebrates the vibrant Barbès community with basketball events, access to courts, sports coaching, and art exhibitions.
More information Here
Category
Creative Talent Partnerships; Marketing Event Activation
Creative Partnership Manager @ Seen Studios
As part of Nike’s Air for Athletes campaign, I was hired to commision The Victory Runway. This project involved scouting and contracting a designer to create a bespoke garment installation to be showcased within Nike Town London. Inspired by the speed and agility of athletes, fashion designer Erica Myat created this installation to evoke a sense of movement and lightness, perfectly embodying the spirit of the Nike Air Zoom MaxFly.
More information Here
Category
Creative Talent Partnerships
Fruity Booty Launch NYC
Global Marketing & PR Manager @ Fruity Booty
To commemorate the SS24 season, I brought the Fruity Booty Souvenir Shop to NYC. Creating the guest list and overseeing the gifting and seeding initatives, we collaborated with NYC talent to celebrate the new summer collection with games such as backgammon and natural wine, creating a new community for the brand.
Category
Marketing Event Activation; Guest List Curation; PR
Photo London x Art Partner
Event Producer
Photo London’s ninth edition returned to Somerset House with the very best in past, present and future photography. A VVIP evening was help to honor #CreateCOP, an exhibition developed as part of Art Partner's commitment to producing creative and purposeful climate initiatives through captivating, visual storytelling.
Category
Marketing Event Activation
Burberry FW24 Afterparty
Event Producer
Marketing Executive
Celebrating Burberry’s Winter 2024 collection unveiling at The Twenty Two, the after-party was a fusion of industry elites and celebrities like Gabrielle Union, Skepta, and Lennon Gallagher, blending Burberry’s innovation with modern flair. SEVENTY ONE Gin hosted a full room takeover, serving exclusive cocktails.
Category
Event Management & Creative Production, Social Media Marketing & Content Creation