new york based creative consultant, connecting brands with the creators, talent, and stories that define modern culture.
Senior Account Manager, Creative and Experiential
To promote Spotify’s Prompted Playlists (beta), we brought the prompting process to life through a weekend-long activation in Domino Park, NYC. To showcase the unlimited possibiltiies of Prompts, a coffee bar activation within a custom built out airstream gave passerby the opportunity to watch how their unique prompt created completely unique outcomes.
Category
Creative ideation and concepting, strategy, UI integration and design
Senior Account Manager, Creative and Experiential
Depop hosted the immersive "Depop Drop-In," a multi-level festival experience celebrating sustainable fashion and self-expression. The activation featured AI-powered virtual try-on mirrors, free customization stations, prize-winning interactive games, and a curated selection of secondhand festival fashion.
Example content Here, Here and Here.
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Creative ideation, strategy, design and concepting
Senior Account Manager, Creative and Experiential
The Miracle-Gro Garden Oasis Experience focused on creating a relaxing environment paired with customizable festival style. Build-A-Hat Bar: The most popular feature, allowed festival-goers to line up and design a free, customized sun hat, making it one of the most talked-about and highly photographed experiential marketing installations at the festival.
Example content from creators Here, Here and Here.
Category
Creative ideation, strategy, design and concepting
Senior Account Manager, Creative and Experiential
This Viral NYC activation for the psychological thriller Newborn (starring David Oyelowo) featured a striking street-level glass truck stunt to highlight the realities of solitary confinement. It included a three-day Easter Weekend mobile installation with actors dressed as prisoners in confinement boxes moving throughout the city.
The campaign generated over 10M of organic impressions across social platforms.
Example viral content Here, Here and Here.
Category
Creative ideation, strategy, design and concepting
Senior Account Manager, Creative and Experiential
The Karl Lagerfeld x Paris Hilton activation transformed Macy’s Herald Square into a Parisian-inspired pop-up celebrating the brand’s Spring/Summer campaign. Featuring a live DJ set from Paris Hilton atop a branded double-decker bus, a café serving coffee and croissants, and a special appearance by Choupette, the event blended fashion, entertainment, and retail to drive excitement around the collection.
Example viral content Here, Here and Here.
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Creative ideation and concepting
Influencer Marketing Manager @ M+C Saatchi SENA
I managed the Global Creator Strategy for the 2025 Land Rover Defender Awards, the fifth‑annual initiative celebrating nonprofits across the world.
By advising regions on how to collaborate with creators and emphasize authentic storytelling, our strategy elevated Defender’s mission-driven brand identity while increasing global engagement.
Defender Awards HERE
Example Social Promotional Post HERE
Category Creator Strategy
Influencer Marketing Manager @ M+C Saatchi SENA
On May 21st, Oakley opened their doors for their grand opening in the Fashion Show Mall on the Las Vegas strip.
As the lead for M+C Saatchi’s Oakley Influencer Marketing, I led all invitations and casting for this exclusive event and activation, managing guest list for optimized talent outreach to help generate authentic, creator-led event amplification.
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Experiential Marketing Event Activation
Influencer Marketing Manager @ M+C Saatchi SENA
Range Rover hosted thirteen global talent to celebrate The London Collection by Range Rover at The Emory Hotel, featuring Abwoa Aboah.
I led casting for this event and activation, ensuring talent to be be a natural fit for brand. Guests invited included Kit Butler, Alexsez Sanchez De Mora, Naomi Harris, Nimi Blackwell, and more, the event generating over 2.4million organic impressions globally.
More information Here and example content from creators Here, Here and Here.
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Casting and Celebrity Partnerships; Marketing Event Activation
Influencer Marketing Manager @ M+C Saatchi SENA
Located in the heart of New Orleans, the Icon Outpost offered an interactive journey through Oakley’s groundbreaking evolution, from its early influence in football to its historic partnership with the NFL.
As the M+C Oakley Influencer Marketing lead, I managed Celebrity and Influencer guest list curation for the VIP launch of this Superbowl activation, bringing in talent from across the United States.
More information Here and Here
Category
Casting and Celebrity Partnerships; Guest List Curation; Marketing Event Activation