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The London Collection by Range Rover 18–02–25
Influencer Marketing Manager @ M+C Saatchi SENA

Range Rover hosted thirteen global talent to celebrate The London Collection by Range Rover at The Emory Hotel, featuring Abwoa Aboah.

I led casting for this event and activation, ensuring talent to be be a natural fit for brand. Guests invited included Kit Butler, Alexsez Sanchez De Mora, Naomi Harris, Nimi Blackwell, and more, the event generating over 2.4million organic impressions globally.

More information Here and example content from creators Here, Here and Here.
Category
Casting and Celebrity Partnerships; Marketing Event Activation

NIKE: The Victory Runway17–07–24
Creative Partnership Manager @ Seen Studios

As part of Nike’s Air for Athletes campaign, I was hired to commision The Victory Runway. This project involved scouting and contracting a designer to create a bespoke garment installation to be showcased within Nike Town London. Inspired by the speed and agility of athletes, fashion designer Erica Myat created this installation to evoke a sense of movement and lightness, perfectly embodying the spirit of the Nike Air Zoom MaxFly.

More information Here
Category
Casting; Creative Talent Partnerships

Calvin Klein04–24–23
Co-Branded
Talent Partnership Manager
I cast talent for #LetItOut, a social-first content campaign that enlisted prolific LGBTQIA+ artists, Rina Sawayama and Tyrell Hampton to take centre stage and simply 'Let It Out', throughout two intimate performances, sporting Calvin Klein's Pride collection, showcasing the two trailblazing artists performing as their most authentic selves.

Click here and here to view the full campaign

Dazed Editorial here 

Category
Social Talent Partnership Manager & Casting
Versace Jeans Couture13–06–23Whitelabel 
Talent Partnership Manager I cast talent for Versace Jeans Couture’s Spring-Summer 2023 Denim campaign, turning the brand lens to New York City to profile burgeoning talent - starring musician Aaron Maine of Porches and multi-hyphenate singer-songwriter, rapper, DJ, producer, and model, Talia Goddess

Click here to view the full advertising campaign

Social editorial here Category
Social Talent Partnership Manager & Casting
Nike AirMax06–05–23
Co-branded
Talent Manager
To celebrate its legacy and inaugurate Nike Air Max Day 2053, I cast talent and artists for a pseudo documentary that follows five members of Generation Air — Jean Dawson, Junglepussy, Echo Seireeni, Clip and Doe Dusty — as they reflect on that momentous period 30 years ago in 2023.

Click here to watch the full documentary

Dazed Editorial here  Category
Social Talent Partnership Manager 
Kate Spade16–02–23
Co-branded
Talent Partnership Manager
I cast digital artists Shana Sadeghi-Ray and Xander Opiyo to celebrate Kate Spade New York’s 30th anniversary by creating social-first artwork with the latest Pantone shade ‘Kate Spade Green’, seen on Tiktok and Instagram.

Click here and here to view the artworks

Dazed Editorial here

Category
Social Talent Partnership Manager & Casting
©MAYAFOX currently @ freelance