Sr. Influencer Strategist @ McKinney
I developed the full creator strategy for the HGTV Dream Home x Snuggle campaign, crafting the narrative, casting litmus test, and creative direction. I identified the ideal creator mix, built audience-first messaging, and designed content concepts that aligned both brands around comfort, home, and aspirational living.
Category Creator Strategy
Influencer Marketing Manager @ M+C Saatchi SENA
I managed the Global Creator Strategy for the 2025 Land Rover Defender Awards, the fifth‑annual initiative celebrating nonprofits across the world.
By advising regions on how to collaborate with creators and emphasize authentic storytelling, our strategy elevated Defender’s mission-driven brand identity while increasing global engagement.
Defender Awards HERE
Example Social Promotional Post HERE
Category Creator Strategy
Influencer Marketing Manager @ M+C Saatchi SENA
The New York Times invited ten creators for the premier Creator Day, a half day program at The New Tork Times office and Test Kitchen that examined the people, process and expertise behind The New York Times, with sessions hosted by NYT editors Alice Callahan, Mike Dang, and Melissa Clark.
I oversaw casting and talent management for this organic activation, ensuring authentic brand fit.
Example content from creators Here and Here
Category
Casting and Celebrity Partnerships; Marketing Event Activation; Creator Strategy
Creative Partnership Manager @ Seen Studios
As part of Nike’s Air for Athletes campaign, I was hired to commision The Victory Runway. This project involved scouting and contracting a designer to create a bespoke garment installation to be showcased within Nike Town London. Inspired by the speed and agility of athletes, fashion designer Erica Myat created this installation to evoke a sense of movement and lightness, perfectly embodying the spirit of the Nike Air Zoom MaxFly.
More information Here
Category
Casting; Creative Talent Partnerships
Fruity Booty Launch NYC
Global Marketing & PR Manager @ Fruity Booty
To commemorate the SS24 season, I brought the Fruity Booty Souvenir Shop to NYC. Creating the guest list and overseeing the gifting and seeding initatives, we collaborated with NYC talent to celebrate the new summer collection with games such as backgammon and natural wine, creating a new community for the brand.
Marketing Event Activation; Guest List Curation; Creator Strategy
Prada’s Pasticceria Marchesi x SEVENTY ONE
Event Producer
Marketing Executive
Marchesi x Seventy One collaborated to produce a custom, luxury Christmas gift titled UNA NOTTE DOLCISSIMA – a
Marchesi Panettone paired with a bottle of SEVENTY ONE Gin.
A celebratory party was organized at Marchesi Mount Street to commemorate the product launch. The guestlist included high profile press and celebrities, with gifting organized for key thought leaders and friends of the brand.
Event Management & Creative Production, Social Media Marketing & Creator Strategy
02–10–23
Event Producer
Marketing Executive
SEVENTY ONE celebrated Paris Fashion Week with a secret VIP party. Celebrity guests included Jared Leto, Rosie Huntington-Whiteley, Kelela, Isamaya Ffrench, Amber Valletta, Irina Shayk, and Mariacarla Boscono, and Burberry’s Daniel Lee, Christian Louboutin, and Giambattista Valli were in attendance.
FKA twigs, who just hours earlier performed at the Valentino show, took the stage for a surprise performance with a cover of “Fever” and her 2019 hit “Cellophane.”’
W Magazine Ediorial Here
Event Production, PR, and Social Media Marketing