Some of my favorite work (in no particular order).
04–24–23
Co-Branded
Talent Partnership Manager
Click here and here to view the full campaign
Dazed Editorial here
Talent Partnership Manager & Casting
Burberry FW24 Afterparty
Event Producer
Marketing Executive
Celebrating Burberry’s Winter 2024 collection unveiling at The Twenty Two, the after-party was a fusion of industry elites and celebrities like Gabrielle Union, Skepta, and Lennon Gallagher, blending Burberry’s innovation with modern flair. SEVENTY ONE Gin hosted a full room takeover, serving exclusive cocktails.
Event Management & Creative Production, Social Media Marketing & Content Creation
05–02–25
Influencer Marketing Manager @ M+C Saatchi SENA
The New York Times invited ten creators for the premier Creator Day, a half day program at The New Tork Times office and Test Kitchen that examined the people, process and expertise behind The New York Times, with sessions hosted by NYT editors Alice Callahan, Mike Dang, and Melissa Clark.
I oversaw casting and talent management for this organic activation, ensuring authentic brand fit.
Example content from creators Here and Here
Category
Casting and Celebrity Partnerships; Marketing Event Activation
23–11–23
Event Producer
British Vogue’s December 2023 cover stars Little Simz and Lila Moss joined Edward Enninful and Vanessa Kingori for the #ForcesForChange party at The Maine Mayfair.
SEVENTY ONE hosted a full takeover of the Drawing Room of the Maine, serving exclusive Golden Martinis to the crowd and an exclusive frozen bottle was created to serve to VVIPs.
Vogue Editorial Here
Event Management & Creative Production
02–10–23
Event Producer
Marketing Executive
SEVENTY ONE celebrated Paris Fashion Week with a secret VIP party. Celebrity guests included Jared Leto, Rosie Huntington-Whiteley, Kelela, Isamaya Ffrench, Amber Valletta, Irina Shayk, and Mariacarla Boscono, and Burberry’s Daniel Lee, Christian Louboutin, and Giambattista Valli were in attendance.
FKA twigs, who just hours earlier performed at the Valentino show, took the stage for a surprise performance with a cover of “Fever” and her 2019 hit “Cellophane.”’
W Magazine Ediorial Here
Event Production, PR, and Social Media Marketing
13–06–23Whitelabel
Talent Partnership Manager
Click here to view the full advertising campaign
Social editorial here
Social Talent Partnership Manager & Casting
18–02–25
Influencer Marketing Manager @ M+C Saatchi SENA
Range Rover hosted thirteen global talent to celebrate The London Collection by Range Rover at The Emory Hotel, featuring Abwoa Aboah.
I led casting for this event and activation, ensuring talent to be be a natural fit for brand. Guests invited included Kit Butler, Alexsez Sanchez De Mora, Naomi Harris, Nimi Blackwell, and more, the event generating over 2.4million organic impressions globally.
More information Here and example content from creators Here, Here and Here.
Category
Casting and Celebrity Partnerships; Marketing Event Activation
Creative Partnership Manager @ Seen Studios
As part of Nike’s Air for Athletes campaign, I was hired to commision The Victory Runway. This project involved scouting and contracting a designer to create a bespoke garment installation to be showcased within Nike Town London. Inspired by the speed and agility of athletes, fashion designer Erica Myat created this installation to evoke a sense of movement and lightness, perfectly embodying the spirit of the Nike Air Zoom MaxFly.
More information Here
Category
Creative Talent Partnerships
Fruity Booty Launch NYC
Global Marketing & PR Manager @ Fruity Booty
To commemorate the SS24 season, I brought the Fruity Booty Souvenir Shop to NYC. Creating the guest list and overseeing the gifting and seeding initatives, we collaborated with NYC talent to celebrate the new summer collection with games such as backgammon and natural wine, creating a new community for the brand.
Marketing Event Activation; Guest List Curation; PR