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dds DISCOUNTS05–09–25
Sr. Influencer Strategist @ McKinney
I led the end-to-end strategy for the new dd’s gifting initiative, building the full framework for how creators and community receive, experience, and share the brand. I defined the gifting purpose, audience tiers, storytelling, seeding cadence, and creative prompts, creating a scalable, high-impact program designed to spark authentic social content and long-term brand affinity.

Developed the strategy across the Fall, Winter, and Holiday campaigns, building the seasonal narratives, content frameworks, and platform-specific concepts that guided creator casting, briefs, and execution. I translated each moment into culturally relevant, high-performing social ideas, from cozy fall rituals to winter moments of comfort to holiday gifting, ensuring the brand showed up consistently and natively across channel
Category Creator Strategy

©MAYAFOX currently @ freelance