Senior Account Manager, Creative and Experiential
The Karl Lagerfeld x Paris Hilton activation transformed Macy’s Herald Square into a Parisian-inspired pop-up celebrating the brand’s Spring/Summer campaign. Featuring a live DJ set from Paris Hilton atop a branded double-decker bus, a café serving coffee and croissants, and a special appearance by Choupette, the event blended fashion, entertainment, and retail to drive excitement around the collection.
Example viral content Here, Here and Here.
Category
Creative ideation and concepting