Senior Account Manager, Creative and Experiential
This Viral NYC activation for the psychological thriller Newborn (starring David Oyelowo) featured a striking street-level glass truck stunt to highlight the realities of solitary confinement. It included a three-day Easter Weekend mobile installation with actors dressed as prisoners in confinement boxes moving throughout the city.
The campaign generated over 10M of organic impressions across social platforms.
Example viral content Here, Here and Here.
Category
Creative ideation, strategy, design and concepting