FOX
Influencer Marketing Manager @ M+C Saatchi SENA
The New York Times invited ten creators for the premier Creator Day, a half day program at The New Tork Times office and Test Kitchen that examined the people, process and expertise behind The New York Times, with sessions hosted by NYT editors Alice Callahan, Mike Dang, and Melissa Clark.
I oversaw casting and talent management for this organic activation, ensuring authentic brand fit.
Example content from creators Here and Here
Category
Casting and Celebrity Partnerships; Marketing Event Activation