FOX
Fruity Booty Launch NYC
Global Marketing & PR Manager @ Fruity Booty
To commemorate the SS24 season, I brought the Fruity Booty Souvenir Shop to NYC. Creating the guest list and overseeing the gifting and seeding initatives, we collaborated with NYC talent to celebrate the new summer collection with games such as backgammon and natural wine, creating a new community for the brand.
Category
Marketing Event Activation; Guest List Curation; PR